Sports

Multan Sultans Secure Record-Breaking $24.5 Million Deal as PSL Valuation Soars

News Ai

LAHORE – In a landmark moment for Pakistani cricket, the Multan Sultans franchise has set a staggering new financial benchmark. The franchise was recently acquired for a record-breaking $24.5 million (approximately Rs 6.8 billion) for a ten-year period, signaling a massive vote of confidence in the Pakistan Super League (PSL) brand.

The deal, which averages out to roughly $2.45 million per year, represents a significant leap from previous valuations and highlights the growing commercial appetite for T20 cricket in the region.

A New Chapter for the Sultans

The Multan franchise, known for its passionate “Sultans” fanbase and consistent on-field performance, has transitioned into this new era following the successful bid by the Ali Tareen-led consortium. This acquisition isn’t just about the numbers on a balance sheet; it reflects the deep-rooted emotional connection the city of Multan has with its team.

For fans in South Punjab, the Sultans are more than just a cricket team—they are a source of regional pride. This massive investment ensures that the franchise remains a powerhouse, capable of attracting world-class talent and maintaining the high-performance standards that saw them clinch the title in 2021.

Why the Valuation Matters

The $24.5 million figure is more than just a headline; it is a testament to the PSL’s resilience and growth. Despite global economic fluctuations, the league continues to prove itself as a premier sporting property.

Industry experts suggest that this valuation is driven by several key factors:

  • Digital Growth: A massive surge in streaming numbers and social media engagement.

  • Brand Loyalty: The PSL has successfully cultivated a “home-grown” feel that resonates with the Pakistani diaspora worldwide.

  • On-Field Quality: The league remains a top destination for international stars looking to test their skills against some of the world’s best fast bowlers.

The Human Element: More Than Just Business

While the financial figures are historic, the heartbeat of this story remains the fans. For the kid playing street cricket in the heat of Multan, dreaming of one day wearing the green and gold jersey, this investment represents stability and hope. It means more matches, better facilities, and a continued platform for local talent to shine on the global stage.

Ali Tareen, who has been a vocal advocate for grassroots cricket and women’s sports in Pakistan, is expected to continue focusing on community engagement. The “Sultans” identity is built on inclusivity, and this new chapter promises to deepen those ties.

Looking Ahead

As the PSL prepares for its upcoming seasons, the Multan deal sets a high bar for other franchises. It challenges owners to think bigger and reinforces the idea that Pakistani cricket is a goldmine of untapped potential.

With the financial future of the Sultans secured, the focus now shifts back to the pitch. If the team’s recent form is any indication, the fans in Multan have plenty of reasons to be optimistic. The Sultans aren’t just staying in the game—they are leading the charge into a prosperous new era for Pakistan cricket.

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